Personal Training · Boxing · Longevity — NRW · Worldwide · Online

Results count.Not intentions.

Your plan is built on your details, exact calculation and real measured values. Data-driven, not guesswork.

30+ years of experience · trained ex-BVB pros · TV & print · data-driven

−53 kgreal transformation
30+years sport & boxing
Ex-prospersonally trained
TV · Radio · Print · YouTube

Individual results. Results vary from person to person and are not transferable.

The core: data-driven & individual

How your plan is built — provided, calculated, measured.

No one-size-fits-all. Your plan is built on three layers: your details, the exact calculation from them, and your lab values.

01

Your details

Provided by you
  • Sex
  • Age
  • Height
  • Weight
  • Goal
  • Dietary style
  • Activity / everyday life
02

Calculated

From your details
  • Calories
  • Protein
  • Fat
  • Carbohydrates
  • Glycaemic load (GI/GL)
  • Thermogenesis (TEF)

calculated exactly from your details

03

Measured

Seven lab values from real blood
  • Vitamin status
  • Iron stores
  • Blood sugar
  • Thyroid

Not estimated, not guessed — determined in a lab. Seven values, picked by a single rule: A value only makes the list if its result can change your plan. Everything else costs you money and changes nothing.

What we answer with them:
  1. Is your metabolism actually working the way the calculation assumes — or are we calculating against a brake?
  2. How does your body handle carbohydrates? That decides how your plan distributes them.
  3. Is there something measurable behind the slump — or is it really in your head?
  4. Where is supply genuinely short — and where does it only feel that way?
And then comes the part nobody else does.

Your values do not end up in a drawer. They are processed and feed straight into your nutrition plan — food selection, portions, distribution.

Anyone can order blood work. Calculating with it is another matter.

And for the one nutrient food cannot supply, your plan tells you why — instead of pretending otherwise.

  • Measuring once is enough
  • Not required — the plan works without it
  • Blood drawn at a lab, not by us

Your plan runs on real macro and food data. The measured values steer the food selection (nutrient coverage), not the calorie count.

Blood is drawn exclusively at a laboratory or a doctor’s practice, never by us. These values serve orientation and the wellbeing of healthy people and support your nutrition and training plan. They are not a medical diagnosis and do not replace a doctor; please have unusual findings checked medically.

Three levels

How precise do you want it?

You decide that together in the free consultation. Three levels.

1

Without measured values

Your plan is built from your details and the calculation. That works, and it works well.

2

With your lab values

Seven values you have drawn at a lab. They feed straight into the calculation — food selection, portions, distribution. The plan becomes considerably more precise.

3

Plus the vital-nutrient analysis

On top of that, Daniel looks at where supplements may make sense for you and which micronutrients can fine-tune your plan further. His assessment feeds into your food selection.

What makes sense for you is something Daniel tells you in the consultation — not a form.

Vital-nutrient analysis

For orientation — no substitute for a medical diagnosis

This analysis serves for orientation within nutritional counselling. It is not a medical diagnosis. No diseases are diagnosed or treated. If results are unusual, a medical check-up is recommended. Based on your eating habits, your goals and the analysis, I create an individual nutrition plan to support a balanced diet and a healthy lifestyle.

Nutrition planning

A plan built around your body — not around a diet trend

Most diets don't fail because they're wrong, but because they don't fit your life. Your nutrition plan is calculated from your body data, your everyday routine and your goal — measurable, realistic and made to actually stick to.

01

Calculated for you

Your exact calories and nutrients come straight from your details and your goal. If you bring lab values, they additionally steer which foods end up on your plan. Not an off-the-shelf plan — your numbers.

02

Lose fat, keep your strength

Enough protein, spread sensibly across the day: you lose fat instead of muscle — and feel noticeably more energetic day to day.

03

Everyday-friendly, not restriction

Foods you enjoy, eating out included. What feels good is what you keep doing — and that's what decides long-term success.

Results don't come from the perfect diet, but from the plan you actually live by.

Nutrition guidance in the field of prevention and wellbeing — not medical treatment or diagnosis.

The difference

No guesswork. A plan you'll stick with.

Others sell you hours. I look at the whole picture — training, boxing and nutrition — based on your real data. You reach your goal faster, without deprivation and without one-size-fits-all.

What I offer

Four pillars. One goal: your result.

01

1:1 Personal Training

Strength, athleticism, longevity — precisely programmed, efficient, tailored to you. Boxing is part of it: 30 years of boxing experience, technique, conditioning, a clear head — one-on-one or group.

On site in NRW · online worldwide
02

Your numbers

Seven lab values from real blood — they feed straight into the calculation. Plus Daniel’s vital-nutrient assessment on request, for supplements and fine-tuning.

Lab + assessment
03

Nutrition coaching

Your personal nutrition plan with clear targets (e.g. −5 kg in 8 weeks) — meals, amounts, goals.

Plan in client area
04

Der Weg

A guided 90-day module for habits and staying on track — a personal anchor by voice message from Daniel every two weeks.

Building block of the method
Offer & packages

Three ways to your result.

Pick the setup that fits you — every package is tailored to your goal.

Analysis Package · 60 days

Sum of individual services: 247 €
As a package: 199 €
You save 48 € (–19 %)

Vital-nutrient analysis + nutrition plan membership for 60 days.

  • Vital-nutrient analysis — 149 €
  • Nutrition plan membership, 2 months at 49 € — 98 €
  • Term: 60 days (2 months)
  • Optional afterwards: nutrition plan membership 39 €/month with a minimum term of 3 months — instead of 49 €/month.
Free consultation

Starter Package · 8 weeks

Sum of individual services: 485 €
As a package: 399 €
You save 86 € (–18 %)

The guided start — with training at the beginning and end.

  • Free first consultation
  • Vital-nutrient analysis — 149 €
  • Nutrition plan access, 2 months at 49 € — 98 €
  • 2 × personal training at 119 € — 238 €
Free consultation
Recommended

Fundament · 90 days

Sum of individual services: 622 €
As a package: 499 €
You save 123 € (–20 %)

90-day programme for nutrition + habits — data-based, self-guided with anchor support, no one-on-one training.

  • Free first consultation
  • 2 × vital-nutrient analysis at 149 € — 298 € (second measurement after 8 weeks)
  • 3 × “Der Weg” at 59 € — 177 €
  • 3 × nutrition plan at 49 € — 147 €
  • Access to the entire client area — nutrition module AND mindset module “Der Weg” — for 90 days
Free consultation

Transform your Life · 3 months

Sum of individual services: 7,762 €
As a package: 4,998 €
You save 2,764 € (–36 %)

The full transformation with close, almost daily support.

  • 60 training sessions at 119 € — 7,140 € (20 per month)
  • 2 × vital-nutrient analysis at 149 € — 298 €
  • 3 × nutrition plan at 49 € — 147 €
  • 3 × “Der Weg” at 59 € — 177 €
  • Close support — almost daily contact
  • Strength · outdoor · endurance · circuit · boxing

Also payable monthly: 3 × 1,666 € (total 4,998 €)

Free consultation

How precise your plan gets is something you decide in the free consultation — with or without lab values, optionally plus Daniel’s vital-nutrient analysis. Final details are discussed there.

All prices shown are final prices. As a small business under section 19 of the German VAT Act (UStG), no VAT is charged or shown.

Book individually

Every service is also available on its own — without a package.

Nutrition

Nutrition plan

49 €per month

Your personal nutrition plan in the client tool — meals, amounts, goals, continuously adjusted.

  • Personal plan based on your numbers
  • Meals, amounts and goals in the client tool
  • Continuously adjusted to your progress
  • 39 € / month with a minimum term of 3 months
90-day module

Der Weg · 90 days

59 €per month

The guided 90-day course for habits and staying on track, with a personal anchor from Daniel every two weeks. No training plan, no one-on-one training.

  • Guided 90-day course for habits & staying on track
  • Personal anchor from Daniel every two weeks
  • Access to the client tool for the duration
  • Bookable for 3 months only, minimum 90 days — 177 € in total

Optional afterwards — “Erhaltung”: 29 € / month from day 90, monthly short anchor, cancellable monthly.

Premium support: +89 € / month — a personal 15-minute call with Daniel every two weeks instead of the voice message. Limited places.

Single session

Personal Training — the single session

119 €60 minutes · one-on-one

A full hour that's yours alone — built around your goal and how you feel that day.

  • 60 minutes one-on-one with Daniel
  • A tailored session drawing on strength, endurance, circuits, outdoor & boxing
  • Boxing included: 30 years of boxing experience, technique & conditioning, one-on-one or group
  • Real-time technique correction and coaching
  • Optional start with a vital-nutrient analysis (separate)

Fitness and prevention training — not medical treatment or diagnosis.

Analysis

Vital-nutrient analysis

149 €one-off

Daniel’s additional assessment — reviewed in person, not by a form.

  • Where supplements may make sense for you
  • Which micronutrients can fine-tune your plan further
  • Results discussed in person
Technique · Heavy Bag · Sparring

Boxing — the way the General teaches it.

30 years in the ring, district and Westphalia championship experience. With the General you learn punching technique, defense and ring intelligence from someone who has fought it himself — not from a textbook.

  • Clean punch combinations instead of wild swinging
  • Defense, footwork & distance — the basics that win rounds
  • 1:1 adapted to your level, from beginner to competitor
Personal Training · 119 €
The GeneralPunch combos
The GeneralBag technique
The GeneralSparring & partner work

More on Instagram · YouTube · TikTok

How it works

Five steps. You stay in control.

01

Consultation

Free & non-binding. Goal, starting point, what is realistic.

02

Assessment

Your details, your lab values if you want them — and Daniel’s vital-nutrient analysis on top if you decide so.

03

Your plan

Training, boxing & nutrition — matched to your data.

04

Execution

Guided, step by step, with commitment.

05

Stay on track

Measure, refine, keep your results.

Real results

Transformations you can see.

−53 kg

Antje

122.5 kg → 69.5 kg. Dress size 48 → 36. With a plan and guidance.

53 kg lost – from 122.5 kg to 69.5 kg. But far more important: the regained quality of life, strength and energy. Simply amazing!
−35 kg

Heike

Continuously guided, with body analysis every two months.

Every two months we track my progress with regular measurements – that’s how I lost around 35 kg.
Comeback

Markus

Rebuilding after medical clearance — closely and safely guided.

Daniel looked closely into the medical circumstances – that gave me real confidence. Top quality, personal, professional.

Real client results, shared with consent. Results are individual.

Daniel Hofner – Der General
The General

I know how to get people to their goal.

At 47 a top athlete — in shape for over 30 years, and even better with age. Scientifically grounded, not guesswork. Daniel gets two kinds of people to their goal: those who were fit before and can’t find their way back alone — and successful (late) starters who finally want professional guidance. He has coached pro athletes like ex-BVB players Lars Ricken and Günter Kutowski as well as hundreds of clients. On site in NRW (Dortmund area) and online worldwide.

“Results count. Not intentions.”
Intro video Placeholder — coming soonDaniel introduces himself and how he works.
Qualifications

Certified — not just claimed.

Daniel’s qualifications come from the BSA Academy — state-APPROVED (ZFU) and industry-recognized specialist licenses. No weekend certificate, but a stack of examined trainings on the training, nutrition and health level.

Training, health & nutrition

Business & leadership

All courses examined and approved by the German State Central Office for Distance Learning (ZFU).

Trust

Trusted by pros and real people.

Lars Ricken
Lars Ricken
Ex-international
…training plans that show absolute expertise. All in all, simply an extremely pleasant and credible way of working together.
Günter Kutowski
Ex-BVB pro
Daniel created an individual training plan for me – the exercises are varied, fun, and I can really push myself again!
photo to follow
Dr. Stephan Deutsch
Dr. Stephan Deutsch
Long-time client
I deliberately chose the more expensive option. Very individual and targeted – an experience I can only recommend!
5.063 Google reviewsRead all reviews on Google

As of 07/2026 · Source: Google reviews

Honest answers

Frequently asked.

What does it cost? +

The first consultation is free. All prices are shown openly on this page — the individual services and the packages with their respective savings. Go to prices

How is my plan built — what gets measured? +

Your plan is built on three layers: (1) Your details — goal, age, height, weight, sex, dietary style. (2) The exact calculation from them — calories, protein, fat, carbohydrates. (3) Your lab values, if you bring any: seven values from real blood that feed straight into food selection, portions and distribution. Daniel’s vital-nutrient analysis can be added on top — his additional assessment of where supplements may make sense. Everything serves orientation and the wellbeing of healthy people — not a medical diagnosis.

Who is it for? +

For anyone who truly wants to change something — weight loss, strength, boxing, longevity. Beginner to advanced.

Online too? +

Yes — worldwide. On site in NRW (Dortmund area) and online: training and nutrition plan can be guided from anywhere, wherever you are.

Contact

Let's start with a consultation.

Tell me briefly what your goal is. I get back to you personally — no obligation.

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